Where to begin on this masterpiece? Is it art? Is it a statement? Is it a strange sequel to Charlie and the Chocolate Factory? Is it a music video for Fiona Apple?
It’s only in the last few moments of the video that you realize it’s a commercial for Chipotle Mexican Grill. Chipotle has gone on record stating that they serve only responsibly raised livestock, and this video is a wonderful way of getting their message out. Without naming names, they shame all of the large “factory” fast food companies with heartbreaking images of poor little digitally rendered cows and chickens, stuck in crates and boxes.
To further promote their brand in this understated but deliberate way, they’ve also released a free iOS game called “The Scarecrow”. We’ve downloaded it, but it still being office hours, we haven’t given it a shot just yet. It currently has 3.5 stars in the reviews.
Of course, creating a game to promote a product is nothing new. Anyone remember The Noid?
What do you think? Does seeing this video, or playing the game, make you want to visit Chipotle any time soon? Will it make you try them over a fast food regular choice? Think of the sad cow!
How many car commercials have you seen in your life? How many do you truly remember? Wow, more horsepower than last year, hey, great new styling.. and this is being said by a car guy!
Cars, and commercials will come and go. This one by Volkswagen has always stayed with me:
How could you not get caught up by this? From the great music (The track is “One Million Miles Away” by J. Ralph), to the great scenario played out.. it’s beautiful. It tastefully shows off the Jetta VR6; displaying its passing abilities (the reason you’d go for the VR6), gives a few views of the interior, and lavishly sweeps over the exterior.
This is advertising done right. Not just for a car, but for anything. Tell a story. Engage us. Make us ask questions. Make us want to take part.
Do you have any favourite commercials that have stuck with you? Let us know in the comments below.