Where to begin on this masterpiece? Is it art? Is it a statement? Is it a strange sequel to Charlie and the Chocolate Factory? Is it a music video for Fiona Apple?

It’s only in the last few moments of the video that you realize it’s a commercial for Chipotle Mexican Grill. Chipotle has gone on record stating that they serve only responsibly raised livestock, and this video is a wonderful way of getting their message out. Without naming names, they shame all of the large “factory” fast food companies with heartbreaking images of poor little digitally rendered cows and chickens, stuck in crates and boxes.

To further promote their brand in this understated but deliberate way, they’ve also released a free iOS game called “The Scarecrow”. We’ve downloaded it, but it still being office hours, we haven’t given it a shot just yet. It currently has 3.5 stars in the reviews.

Of course, creating a game to promote a product is nothing new. Anyone remember The Noid?

What do you think? Does seeing this video, or playing the game, make you want to visit Chipotle any time soon? Will it make you try them over a fast food regular choice? Think of the sad cow!